Approve your TikTok Ads budget and check billing

Before you begin

Identify the person who can approve advertising spend and the person who owns the payment method. They may be different people.

Confirm which advertising account Pepperland will manage. If account setup or access is incomplete, first review Set up your TikTok Ads account and give Pepperland access.

Pepperland recommends that your company pay TikTok directly and approve campaign spending in before launch.

1. Agree on the campaign budget

Confirm the campaign’s purpose and destination, start and end dates, currency, media budget, separate Pepperland fees, applicable taxes, total out-of-pocket limit, and who can approve budget increases or pauses.

For a fixed-spend pilot, Pepperland recommends a lifetime budget, where supported, with a defined end date. A lifetime budget applies across the campaign or ad group’s scheduled duration rather than resetting each day. Have Pepperland confirm the appropriate budget level and minimum budget requirements. See TikTok’s budget guide.

When Dynamic Daily Budget applies, TikTok may spend up to 25% more than the daily budget on an individual day. With an unchanged budget, spending over the Sunday–Saturday calendar week is limited to seven times the daily amount. Do not treat a daily budget as a strict daily spending cap. See TikTok’s Dynamic Daily Budget guide.

2. Check the billing setup

For accounts managed through Business Center, open Finance > Payment management. Select Manage under Payment methods, or Settings next to Available balance, depending on your layout. Add or update the company payment method and confirm which method is primary.

For a standalone advertising account not managed through Business Center, open Ads Manager > Tools > Billing and use the Payment page.

Enter payment details directly in TikTok. Never email card information to Pepperland. See TikTok’s payment setup guide.

Confirm which billing arrangement applies:

• Manual payment: Your company adds funds before advertising runs and must maintain a sufficient balance.

• Automatic payment: TikTok charges when the account reaches its billing threshold or billing date, whichever comes first. The threshold determines payment timing; it is not a campaign spending cap.

• Monthly invoicing: Eligible businesses pay according to their approved invoicing arrangement.

Availability depends on your account. Check before changing billing options, because some changes cannot be reversed. See TikTok’s billing options guide.

3. Verify promotional credit separately

Skip this step if your company does not have a promotional offer.

Review the offer addressed to your company and confirm the eligible advertising account, enrollment or activation instructions, qualifying spend, deadline, credit amount, expiration date, and any campaign restrictions.

In Ads Manager, open Tools > Billing > Promotions. Review the credit’s status, usage requirements, and remaining value. Some credits apply automatically; others must be assigned to a campaign or require specific conditions to be met. An advertising account administrator must complete any required campaign assignment.

See TikTok’s advertising credit guide for more information.

Credits apply to new advertising purchases, not outstanding debts or fees. Your company remains responsible for charges beyond the credit applied.

4. Give written launch approval

Review the final campaign with Pepperland. Approve the ads, TikTok profile, destination, audience, budget, and dates in writing before launch.

Confirm whether the approved media budget includes promotional credit or whether the credit would fund additional advertising. A credit does not automatically authorize extra spending.

Ask Pepperland to check any automatic budget increase settings. Some Smart+ campaign configurations can raise daily budgets automatically when performance conditions are met. Pepperland recommends leaving these settings disabled unless their spending implications have been explicitly approved. See TikTok’s automatic budget increase guide.

Adding a payment method or granting account access does not replace launch approval.

5. Review charges and delivery

Review campaign spend in Ads Manager and payment activity in the corresponding billing account.

For accounts managed through Business Center, open Finance > Invoices. Filter by advertising account, date, or payment status, then open or download the relevant invoice. See TikTok’s Business Center invoice guide.

For standalone advertising accounts, open Ads Manager > Tools > Billing > Invoices. See TikTok’s Ads Manager invoice guide.

For an unexplained charge, compare the same advertising account, campaigns, date range, and time zone. Provide Pepperland with the invoice or transaction reference, amount, and relevant dates. Hide payment details in any screenshots or documents you share.