How to Grant Access to Google Analytics

A new user can be added by someone with the Administrator role by following these steps:

Add Users to Analytics

You can add as many users as you like. To add a new user to an account or property:

1. In Admin, under Account or Property (depending on where you want to add the user), click Access Management.
2. In the permissions list, click the + icon, then select Add users.
3. Enter the email address associated with the user’s Google or Google Workspace account.
4. (Optional) Select Notify new users by email to send the user a notification.
5. Choose the permissions you want to grant.
6. Click Add.

The Google email address and its corresponding password you use here will serve as the user’s Analytics login credentials.

Edit Users

You can edit any user’s permissions at any level (account or property). For instance, if a user currently has the Viewer role for a property, you can also give them the Editor role for that property. Alternatively, you could grant them the Editor role at the account level, which automatically applies to all properties in that account.

You can grant more permissions at a lower level in the hierarchy, but you cannot revoke permissions that are granted at a higher level. For example, if you assign the Editor role at the account level, the user also has that role at the property level (and you cannot remove it at the property level). Conversely, you can assign someone the Editor role at a specific property level but not assign any permissions at the account level.

To modify an existing user’s permissions:

1. In Admin, under Account or Property (where you want to make the change), click Access Management.
2. Use the search box to find the user by entering a full or partial email address (e.g., janedoe@gmail.com or janedoe).
3. Click the user’s name, then add or remove permissions.
4. Click Save.