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How to Grant Access to Google Tag Manager

During our partnership, we will need publishing permissions in Google Tag Manager to deploy necessary tracking scripts

Google Tag Manager (GTM) is a system that lets you manage and deploy marketing and analytics tags on your website or app without needing to edit the site's code each time. It works by using a single snippet of code on your site, which then allows you to manage all other tags (like those for Google Analytics, Google Ads, or third-party tracking) through a web-based interface.

How to Grant Access

  1. Click Admin.
  2. In the Account column, select User Management.
  3. ClickAdd.
  4. Select Add users.
  5. Enter one or more email addresses.
    1. Please add support@pepperlandmarketing.com with Publish permissions
    2. Your assigned Client Success Manager may ask that you add additional email addresses.
  6. Set Account Permissions. User is selected by default, and this level allows the user to view basic account information. Select Administrator if the user should have the ability to create new containers and modify user permissions for accounts and containers.
  7. Optional: Set Container permissions for each container that you would like the user to have access to.
    1. Publish permissions will be needed. Please reach out to us if you have any concerns.
  8. Click Invite. Each invited user will receive an invitation to use the container.