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How to Link Your Assets to Meta Business Suite

Meta Business Suite allows you to manage, monitor, and report all of your marketing and advertising efforts in one place.

Linking your Facebook and Instagram pages to Meta Business Suite gives us (and you!) access to advertising on the platforms.

Things You’ll Need Before You Start


  • You’re going to need an Instagram Account for your school
  • You’re going to need a Facebook Account for your school
  • Make sure you’re working in the correct Business Account in the top left Dropdown Menu
  • Adding an Instagram account to your Business Account does not automatically connect that Instagram account to a Facebook Page. Follow the steps in this article to guide you through that process.

Connect a Facebook Page to your Business Account

  1. Navigate to the Business Settings
  2. Select Pages under pages
  3. Click the blue Add button
  4. Select Add a Page and select your school’s Facebook page (you will need to own this Facebook page)

Connect an Instagram Account to your Business Account (Desktop)

  1. In Meta Business Suite desktop, click Settings in the left-hand navigation bar.
  2. Select Business Assets.
  3. Select  Add Assets and select Instagram Account.
  4. Review Meta’s terms for connecting your Instagram account, then after agreeing click Claim Instagram Account.
  5. A pop-up window will open. Enter your Instagram username and password, and click Log In.
    • If you’re already logged into your Instagram account, you can click “Continue as [Username]” but make sure that you are selecting the right account. If the right account is not selected, click Switch Accounts.
    • If you have two-factor authentication enabled, you will be prompted to enter a security code.
  6. Click Confirm.

If done successfully, you will receive a confirmation message that your Instagram account has been added. In the case of an unsuccessful connection, learn how to troubleshoot possible errors by reading this Meta article

Connect an Instagram Account to your Business Account (Mobile)


  1. Tap the Grid icon in the Meta Business Suite mobile app.
  2. Tap Settings.
  3. Next to Instagram, tap Connect.
  4. Tap Connect Account.
  5. Choose whether you want to allow access to Instagram messages in the Inbox. Click the Toggle icon to change your settings.
    • After tapping Continue, you are still able to change this option any time in Settings.
  6.  Enter your Instagram username and password, and click Log In.
    • If you’re already logged into your Instagram account, you can click “Continue as [Username]” but make sure that you are selecting the right account. If the right account is not selected, click Switch Accounts.
    • If you have two-factor authentication enabled, you will be prompted to enter a security code.
  7. Tap Save Info if you want to save your login information on the browser, or Not Now to skip this step.
    • We recommend against saving your login information on your browser for security reasons.
  8. Tap OK.

If done successfully, you will receive a confirmation message that your Instagram account has been added. In the case of an unsuccessful connection, learn how to troubleshoot possible errors by reading this Meta article.